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North East England Means Business

Tuesday, 9 September 2008

North East England to Show it Means Business

The latest stage of the ‘Passionate people. Passionate places’ campaign is showcased today (September 9th) with an increasing focus on promoting North East England’s business strengths.

The Regional Image, Business and Innovation campaign, led by One NorthEast aims to position North East England as the location of choice to build a career, establish a business and invest.

The promotional drive, which rolls out from the Autumn, will also support the demand for skills in key growth industries such as healthcare and life sciences, advanced manufacturing and automotive, energy and low carbon technology, digital media and animation and chemicals.

Now in its third year, the successful campaign has reached millions of people across the UK and has changed perceptions with over half the people who have seen the advertising now willing to speak highly of the North East.

The strong business message at the heart of the next phase is a response to an extensive consultation across the region and research showing tourism and quality of life messages are better known and a significant proportion of key opinion formers have a limited knowledge of the North East economic and business infrastructure.

Together with a revamped www.northeastengland.co.uk website and marketing materials designed to help North East businesses, a new series of adverts to spread the word about of business economy will feature local companies whoa re leaders nationally and globally in their sector; Clipper Windpower, Yanmar, P&G, Faulkner Brown Architects, GT Group Engineering and The Specials Laboratory.

Margaret Fay, Chairman of One NorthEast said: “The ‘Passionate people. Passionate places’ campaign has successfully promoted North East England’s best assets across the world. Our aim with the next stage is to focus on North East England’s business strengths and create an environment that supports our business community.

“Hundreds of companies are now using the North East England logo and branding in their marketing helping us spread the message. Others are talking up the region and reinforcing the campaign whenever they can. They have told us they are keen to do more and we want to give them the tools to do this through our ambassador campaign and they will play an increasingly important role in the campaign.”

The region’s tourism marketing will continue to be developed alongside the new look regional image campaign, with plans already underway for an autumn marketing campaign with a new TV advert to follow in the New Year.